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Brand and profile



Our brand is the story of Harcourts. It encompasses our personality, our values and what we stand for. First impressions count, which is why we provide our people with world-class marketing products and systems that showcase you as a professional and highlight the strength of the Harcourts brand.

Harcourts employs a team of marketing professionals who will provide you with the latest tools, products, research and support to elevate your business.

External and internal research

We survey our clients monthly to identify key market trends early and maintain an excellent client experience. Gathering feedback on performance, motivation and satisfaction levels provides data which helps us continually develop our team and adapt to the market as it changes.


Regular surveying of the Harcourts team reveals internal satisfaction levels and allows us to continue to provide the best support, systems and tools in the industry.

Social Media

As a dynamic and evolving business, we embrace new technology and communication trends. We actively promote our business through Facebook, Twitter and other social media platforms, and have integrated these platforms into our technology systems.

Public relations / communications

The achievements of our people deserve an audience. Harcourts is known for effectively communicating and celebrating all our successes. With our dedicated communications department facilitating regular media opportunities, your profile will be maximised for success.

Innovation in global luxury marketing

Luxury Property Selection is an exceptional marketing programme developed from research focused on the luxury consumer. Exclusive to Harcourts, Luxury Property Selection is a premium listing tool which includes a stunning quarterly publication and website presenting a portfolio of the finest luxury properties worldwide. Designed to give you an edge in the luxury property space, Luxury Property Selection is a powerful marketing tool to reach high profile purchasers locally and internationally.

Key Assets

Key Assets is NAI Harcourts’ flagship publication showcasing the latest commercial property. It is distributed throughout the Harcourts network reaching databases of national and international purchasers, entrepreneurs, investors, developers and the NAI Global network.