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The Auction Process


Your sales consultant will work with you in putting together a marketing campaign that fits your needs and your budget whilst ensuring your property is highly visible in the market place. Experience shows the stronger the marketing campaign, the more likely you are to attract the attention of prospective purchasers. 


The best combination of the following will be used:


Online Marketing 

An important part of the marketing campaign, having your property online gives exposure across the widest possible target audience. (Feature property listings available) 



  • Over 20,000 copies distributed throughout Canterbury every week.
  • High quality, gloss publication to showcase your property at it’s best.
  • The Bluebook is a driving force behind Harcourts success. 


The Press

  • On a typical day 83,000 copies of The Press are circulated. 
  • Over a week 362,000 people turn to The Press at least once, with 215,000 people reading on a typical day. 
  • The Wednesday and Saturday editions working together reach 7 out of 10 people in Christchurch, with almost half the people in Christchurch reading both editions. 


Plus Any Combination Of

  • Signs 
  • Flyers 
  • Local & National Newspapers 
  • Specialist Magazines 
  • Personalised Website 
  • Professional Photography 
  • Window Cards 

In Addition To...

Weekly Reporting

You will meet weekly with your sales consultant who will keep you fully informed on proceedings and offer open home feedback. Any adjustments to the marketing campaign can be discussed and made as the auction campaign progresses. 



Buyer Meetings 

We spend time educating potential buyers on the auction process to ensure they are prepared and confident to bid and buy on auction day. 



The Auction Pack 

Harcourts Four Seasons will compile on your behalf ‘Auction Packs’ that include, LIM, Title, Sale & Purchase Document, Guide to Buying at Auction, and any other relevant information to ensure prospective purchasers are in a position to bid on auction day. 



Aside Agreements

On occasion aside agreements are requested by purchasers. An aside agreement is a formal request for a variation to the particulars and conditions of your auction. Aside agreements usually involve change in possession date, deposit or chattels. Your written acceptance is required prior to the auction being called. 



Reserve Set Meeting 

You will meet with the auctioneer and your sales consultant prior to the auction to set your reserve price. The reserve is confidential to the parties in the meeting. 



Auction Day 

The auctioneer will introduce your property with a slide show presentation and then call for an opening bid. The auctioneer can bid on your behalf below your reserve by declaring that the bid is a vendor bid. Once bidding slows or stops the auctioneer will bring you the highest bid for you to consider. During this period negotiations are often conducted between yourselves and the highest bidder by the auctioneer. The best outcome for you is an unconditional sale under the hammer, if your property does not sell under the hammer then the momentum created by the auction process and the strong marketing campaign often results in a sale very soon, if not on auction day.